Measurement of emotional reactions to television advertisements – A state of the art review
- Human emotions and their measurement present a complex and intricate affair
which perpetuates an ongoing discourse in marketing research. Since emotions
play a pivotal role in the success of advertisements, the exploitation of tools for
their precise measurement is crucial to researchers and practitioners alike. Yet,
there is no single gold standard instrument existent that enables a comprehensive
detection of all emotion facets at once. This thesis therefore focuses on the theoretical
conceptualization of emotion, and afterwards presents a variety of measurement
methods that address different emotion components. Thereby, particular
emphasis is placed on their applicability as regards television commercials.
Reputation in Multi Agent Systems and the Incentives to Provide Feedback
- The emergence of the Internet leads to a vast increase in the number of interactions between parties that are completely alien to each other. In general, such transactions are likely to be subject to fraud and cheating. If such systems use computerized rational agents to negotiate and execute transactions, mechanisms that lead to favorable outcomes for all parties instead of giving rise to defective behavior are necessary to make the system work: trust and reputation mechanisms. This paper examines different incentive mechanisms helping these trust and reputation mechanisms in eliciting users to report own experiences honestly.
Theory and Practice of Reconciliation in Rwanda
- During recent years, scholars working on the peacebuilding process in Rwanda have often tended to single out specific aspects, for instance judicial responses to the genocide. Little research has been done, however, on the diversity of approaches that constitute the “reconciliation landscape” in Rwanda today. Basing itself on data from field research in 2006, this paper seeks to shed some light on the many programmes carried out in Rwanda related to reconciliation work. Emphasis is put on two case studies. While establishing a theoretical framework of the reconciliation process in the first part of the paper, the following chapters attempt to explain how this relates to the practice of reconciliation in the Rwandan context. The data collected suggest that in the face of political constraints, the Rwandan government must in part rely on civil society actors for the achievement of their goals of “unity and reconciliation”. The multitude of initiatives from actors with a wide range of motivations and approaches should be seen as complementary, while some may have to make up for the shortcomings and constraints of others.