Measurement of emotional reactions to television advertisements – A state of the art review
- Human emotions and their measurement present a complex and intricate affair
which perpetuates an ongoing discourse in marketing research. Since emotions
play a pivotal role in the success of advertisements, the exploitation of tools for
their precise measurement is crucial to researchers and practitioners alike. Yet,
there is no single gold standard instrument existent that enables a comprehensive
detection of all emotion facets at once. This thesis therefore focuses on the theoretical
conceptualization of emotion, and afterwards presents a variety of measurement
methods that address different emotion components. Thereby, particular
emphasis is placed on their applicability as regards television commercials.
Reputation in Multi Agent Systems and the Incentives to Provide Feedback
- The emergence of the Internet leads to a vast increase in the number of interactions between parties that are completely alien to each other. In general, such transactions are likely to be subject to fraud and cheating. If such systems use computerized rational agents to negotiate and execute transactions, mechanisms that lead to favorable outcomes for all parties instead of giving rise to defective behavior are necessary to make the system work: trust and reputation mechanisms. This paper examines different incentive mechanisms helping these trust and reputation mechanisms in eliciting users to report own experiences honestly.