@techreport{JohnBouncken2010,
  author    = {Michael John and Ricarda B. Bouncken},
  title     = {Innovationsprozesse in der Supply Chain - Ergebnisbericht der empirischen Studie},
  institution = {Wirtschaftswissenschaften},
  series    = {BaRoS - Bayreuth Reports on Strategy},
  number    = {2},
  year      = {2010}
}